A Comment On Tim Denning's Comment That Turned Into A Post about SALES

Check out Tim Denning's Comment on Agency

Image: Let’s take a lead from Tim Denning, long-time successful blogger on all things professional on LinkedIn and Substack (as far as I know anyways. :) )

Tim Denning

- First off… Sorry about that dude. Was not trying to hijack your personal page with my longer-form writings. It was a great post and in inspired this post in return.

I like your comment, Tim. Another way to say it is:

Just START. Agency is when you say “Nobody gave me PERMISSION to do this… I’m just going to TAKE IT ON and GO…”

“Obsessed” can be a dirty word for some. Obession is also COMMITMENT.

Tim’s saying BE COMMITTED to what your MISSION in life is.

A Mission does not have to be Military or Church-related.

A MISSION is a HIGHER PURPOSE you personally or you and your team are LINKED TO.

What held and still holds and will hold Team B&G together for the past 15 years and will for 50 more is what Tim Denning is wisely discussing here.

He is RIGHT. Your LUCK will improve.

LUCK can stand for Laboring Under Correct Knowledge, like the sort of knowledge Tim is feeding you here.

Millennials and Zoomers like SHORT communication.

Some folks like LONGER communication with the steps walked out.

Step 1: Find a CAUSE/PURPOSE you ALIGN WITH.

Step 2: Put your BOOK/MOVIE/ART at the CENTER OF IT

Step 3: Design a LOGO that reflects the VALUES of your organization.

Step 4: Get a CHEAP website on WIX.COM and create your first site. You can make it more awesome later.

Step 5: Write a short BIO of you and your team that directly points to WHY someone should BUY FROM YOU.

Step 6: Showcase how your PRODUCT/SERVICE/BOOK solves a PROBLEM for your client. Friends and socializing is really nice and all, but let’s be honest, everyone likes to make SOME money, right? Even if it’s a business that earns $50k/year? So embrace the fact that your TALENT can lead to $$$$, but only if YOU let it.

Step 7: Build a PHONE LIST or EMAIL LIST. You can do this ANALOG, like I did back in the day with Excel or you can use AI. Does it REALLY MATTER? NO! Nice thing about SALES is SALES is a simple world to understand. “GET IT DONE!” is NOT AN OPTION. I had a sales boss named Greg at CyberArk Software in Boston, a $400M/year company captained by Israeli Udi Mokadi, inventor of THE VAULT, an UNCRACKABLE UNHACKABLE security software. Greg was nice man and also a HAMMER of a Sales Boss because he EXPECTED RESULTS. And that was what all us Sales Peeps signed up for. Why? Because we are those “glorious madmen” you have in companies whose gift of NEVER SHUTTING UP makes the firm money. Does that mean we are MORE VALUABLE? HELL NO! Only a true JERK of a salesman would ACTUALLY have that attitude. On my team in Boston, Greg made sure that our more Introverted Sales Engineers and Tech Bros and the Sales Team got along WELL and understood that we have different communication styles and wouldn’t you know it? Under Greg’s Awesome Leadership, we all became “work friends” and we closed deal after deal for Udi together. Udi thought our team was SO AWESOME he did things like Authorize bonuses and more vacation time. I am telling you guys… The ISRAELIs do business RIGHT. If you work your butt off for them, they will TAKE CARE OF YOU on the Back End of the Financial Quarter. I loved going to work at CyberArk because of the TEAM we had. It was about 40 people committed to bringing world-class cybersecurity solutions to major brand CISOs or Chief Information Security Officers, the Main Brain Big Geek whose WHOLE job in any organization is to be PARANOID AF so precisely 0.0 hackers EVER get inside the Main Throneroom of the Company. Big job. Lots of stress. I had the privilege of assisting and speaking with CISOs from the following brands and because I was a good little sales dude, they gave me their personal contacts for a reference or a job later on down the line.

*Coca-Cola (USA/Mexico)

*Wal-Mart (USA/Mexico)

*John Deere (USA)

*Amazon (California Office)

*GitHub

*Salesforce

*Mailchimp

And a bunch more.

Are these CEOs my FRIENDS?

Why does EVERYONE think SALES GUYS want to make FRIENDS? LOL.

We are FRIEND-LY, yeah. For sure, but c’mon… you all know we have the very NEFARIOUS and CAPITALIST purpose of SEPARATING YOU FROM YOUR MONEY! LOL.

That’s any Salesteams JOB!

So we’re all part of one giant Substack Ecosystem and as long as you don’t run afoul of a PREDATORY SALES DUDE, you’ll be OK.

And it’s 2025, so I am POSITIVE everyone here knows all the WARNING SIGNS of a Predatory Salesperson.

*Pushy

*Rude

*Undermines your confidence in yourself

*Says a few bully-type comments

*Not forthcoming with basic product data

*Won’t discuss prices

You think MY PEOPLE at B&G, LLC behave that way? LOL.

THEY’D BE OUT ON THEIR EARS if they did!

At B&G, LLC, we walk the talk. It’s not difficult to do in SALES.

*Be a decent human.

*Dress at LEAST business casual in public or on Zoom meetings.

*Be HONEST with clients.

*Build RAPPORT (which is NOT, I repeat NOT FRIENDSHIP)

*Keep the Customer’s NEEDS in MIND ALWAYS

Some call them PAIN POINTS… that’s fine. That term freaks some people out.

It all means the SAME THING: THe POINT of any salesperson is to SERVE THE NEEDS of the ENDLINE CUSTOMER.

So Sorry to Mr. Tim Denning, a really cool guy whose writings I’ve read ALOT of an appreciate, this comment turned into a post, but the good news is that this is SUBSTACK where nobody really seems to mind.

Have a great day and remember: SALES IS NOT WRONG….

IF YOUR PERSONAL VALUES, LIKE TIM HERE SAID, ARE STRONG.

Nice post Tim!

-Pick :)